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The WRI communication strategy training held in Beijing



  From March 11 to 12, 2019, the China Council for International Cooperation on Environment and Development (CCICED) invited Dr. Lawrence MacDonald, Vice President of global communications at the World Resources Institute (WRI), to China for a two-day training session on communication strategy.

  Dr. Lawrence gave targeted presentation on the role of communication in research and external exchanges, and elaborated on how to realize effective communication on a global scale.

  At the same time, he employed the case of “WRI Stories to Watch” to show how to improve the ability of speech and communication, and explain the importance of planning and methods in external communication. Those ideas serve as good reference for CCICED and its partners in communicating China’s concept of ecological civilization development.

  World Resources Institute (WRI) is a global research organization that spans more than 60 countries,with international offices in Brazil, China, India, Indonesia, Mexicoand the United States, regional offices in Ethiopia (for Africa) and the Netherlands (for Europe), and program offices in the Democratic Republic of Congo, Turkey and the United Kingdom. Our more than 700 experts and staff turn big ideas into action at the nexus of environment, economic opportunity and human well-being.


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